Up to you. These guys seem to understand the market and product fit pretty well. What kind of bugs me is this....
We keep talking about the number of dispensaries as the major metric for success.
I think the major metric is the number of users. Here's why.
X dispensaries will market to Y number of users. Based on the Beta, people were getting deals every 2 days or so?
Let's call that 15 a month. Then they are charging some amount per text sent.
So really... if we are talking about a limiting variable here, it is NOT the number of dispensaries/partners/brands. They could have a full month of texts set with 15 or 20. Dispensaries could theoretically repeat messages each month or couple of months or rotate deals.
So let's say that revenue equals the summation of each "blast" - cost per message sent*#ofusers = rev/blast
Then total revenue per month = number of blasts per month * cost per message sent * average number of users per blast.
So this is why, in my mind, the limiting variable is the number of users. User acquisition is never easy, but the concept is solid. Hopefully, they are focused on getting more users.
